• Director of Marketing

    Job Locations US-MA-Concord
    Job Post Information* : Posted Date 3 weeks ago(2/7/2020 3:38 PM)
    Job ID
    2020-1113
    # of Openings
    1
    Category
    Other
  • Overview

    reacHIRE is on a mission to change the trajectory of women in the workplace. That is no small feat, but we have helped our clients do just that with our return-to-work programs and our new digital platform, Aurora, designed to help women early in their careers thrive and rise. We have an extraordinary career opportunity for someone who shares our passion for gender diversity and who can put that passion to work by building awareness and driving lead generation for reacHIRE.

     

    We are looking for a Marketing Director to lead our B2B lead generation marketing strategies, plans and implementation for reacHIRE’s Return-to-Work program and for the new Aurora platform.  You will come to the position with deep experience in marketing and will be responsible for communicating reacHIRE’s value proposition in a compelling way across multiple touchpoints.

    Responsibilities

    • Develop and implement B2B digital demand generation ecosystem including paid search, organic and paid social media, eCRM, iMedia, etc.
    • Create B2B lead generation materials including virtual demos, video, white papers, case studies, best practices, eNewsletters, speaking proposals, etc.
    • Partner with sales to create sales materials including pitch decks, company and product snapshots, email templates, event materials, etc. applying sales best practices and common methodologies for renewals & upsells.
    • Lead website redesign optimizing for B2B lead generation and B2C candidate leads including SEO optimized content, conversion-focused user experience, communicating the unique reacHIRE value proposition, etc.  
    • Conduct competitive landscape analysis and identify key insights and opportunities.  Develop and implement recommended action plan.
    • Define ideal B2B targets for reacHIRE Return-to-Work Program and the Aurora platform.
    • Ensure consistency of creative execution that delivers on reacHIRE brand equity, look, tone and feel across all touchpoints.   
    • Track, measure and optimize ROI for B2B lead generation campaigns.  Partner with Sales to develop plans that deliver on sales targets. .Track and manage overall marketing budget.
    • Build and maintain relationships with contract writers and PR AgencyPR outlets.  Copyedit, proofread and revise communications as necessary.

    Qualifications

    • BA or BS. Marketing, Communications, Public Relations or related field a plus!
    • 7-10+ years proven work experience as a classically-trained Brand Manager, Marketing Director, or similar role. 
    • Content strategy experience including content audits and B2B technology customer journeys 
    • Deep experience building B2B advertising campaigns to generate leads. 
    • Prior experience with Google Analytics required, Google Analytics certification preferred 
    • Exceptional writer and communicator with ability to influence and persuade across all levels of an organization. 
    • Exercise a high degree of tact and diplomacy. 
    • Maintain high standards for the quality of your work. 
    • Operational discipline and strong project management and planning skills. 
    • Ability to work under pressure and to deadlines. 
    • Impeccable attention to detail and accuracy. 
    • Collaborative, team player who is fun to work with!. 
    • Ability to think strategically and solve problems

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